programming process

Every client’s needs are different, so VGS tailors its programming services accordingly. After meeting with the client to discuss their event’s target audience and programming needs, VGS begins the research process. We pull ideas from a myriad of sources, tapping into the latest news stories and consumer trends from current magazines, trade publications, newspapers, television outlets and online media. We research not only who would be a great presenter but also who would make a great news story. VGS then compiles a list of programming recommendations that we feel will pull the biggest audience for your event and will generate the most publicity within your budget.

VGS presents the recommendation list to the client for feedback on which programming options they would like to pursue. We then craft letters to potential speakers and entertainers, educating them on the show and inquiring about their availability and fees. VGS personally follows up with each potential guest, handles negotiations with management and continually updates the client on the process.

Once approval is secured, VGS facilitates the contract process between guest and client, coordinates travel details, if necessary, obtains bios and press materials on the guest and handles all other logistics of the guest’s appearance.

After all of the programming is secured, VGS goes to work publicizing your event. We identify opportunities to promote the show itself, as well as the guests and entertainment that will be of interest to the public. In addition to writing and servicing press releases on your event, VGS crafts pitches to radio, television, print, and online media, and completes up to three rounds of personal follow-up on each pitch. We also handle all of the logistics of media coverage once opportunities have been secured.